What is Breakthrough Thinking? | Business Growth Strategy by Jay Abraham

Crafted over decades. Proven across 10,000+ companies.

For over 40 years, Jay Abraham has been at the forefront of business strategy, constantly refining and perfecting his approach to growth, profitability and market domination.

Through years of working with companies across 1,000+ industries, Jay developed Breakthrough Thinking - a powerful, transformative strategy that instantly reshapes how businesses see and scale their operations.

What started as a series of innovative problem-solving principles has now evolved into a comprehensive strategic framework trusted by the world's most successful founders, executives and private equity firms.

+10K

Companies advised

+1,000

Industries covered

+$75B

Revenue breakthroughs

Revenue unlocked. Models rebuit. Strategy refined.

Breakthrough Consulting is Jay Abraham's highest-leverage intervention. It's a precision strategy engagement that reveals hidden profit, sharpens positioning and multiplies the value of your existing business, fast.

Micro
Breakthroughs

Tactical shifts (pricing, messaging, packaging) that multiply results fast with zero extra cost.

Strategic Breakthroughs

Mid-size shifts to models, positioning and systems that create sustainable performance improvements.

Transformational Breakthroughs

Rare, tectonic changes that redefine your company, and often your category.

Jay Abraham The advisor of advisors

How Breakthrough Thinking works and why it’s so effective.

Breakthrough Thinking is a proprietary strategic philosophy developed by Jay Abraham that focuses on unlocking hidden value and accelerating growth by rethinking how businesses operate.

It’s not a simple framework or tool but a complete mental operating system designed to help companies identify and leverage untapped opportunities, optimize their business models and achieve exponential growth.

Key aspects of Breakthrough Thinking include:

Pattern recognition - Identifying unseen patterns across industries that can be applied to a specific business to multiply results.
Strategic vision - Repositioning, rebranding and rethinking business models to elevate performance and command a leadership position in the market.
Profit multiplication - Shifting focus from incremental growth to geometric growth, enabling businesses to grow faster, smarter and with greater profitability.
Leveraging existing resources - Finding new revenue streams and maximizing profits from existing assets, customer bases and product offerings.
High-level decision making - Helping leaders make better strategic decisions that propel their business forward with certainty and without added complexity.

This is the same lens Jay has used to generate $75B+ in growth across 10,000 businesses and 1,000 industries.

Jay’s the guy I’ve gone to for almost 35 years

Jay’s the guy I’ve gone to for almost 35 years when I want to create a breakthrough.

Jay Abraham is absolutely the best in that area

Life is a series of mentors and Jay Abraham is absolutely the best in that area.

His view on marketing is unlike any other human being on earth

His view on marketing is unlike any other human being on earth I've come across.

Learning how to think more strategically

Learning how to think more strategically and look at things a different way is something I definitely got from Jay Abraham.

The most simple, powerful and practical I have ever seen

Jay’s innovative and dynamic approaches… are the most simple, powerful and practical I have ever seen.

Leaders today seek to help teams unlock an entrepreneurial mindset.

Jay has been able to do this consistently because he understands people—and he’s able to design systems and models that play to people’s unique strengths.

One of the most brilliant marketing minds on the planet

Jay Abraham is one of the most brilliant marketing and business minds on the planet.

Some of his ideas are so simple

Some of his ideas are so simple, but when you understand them and apply them… you’ll see just massive gains.

Jay gave Jack and me two killer concepts

Jay gave Jack and me two killer concepts… we’ve sold over 14 million copies using his approach.

Jay is not only the smartest… but really is brilliant

Jay is not only the smartest living or dead marketer… but he really is a brilliant entrepreneur and strategist.

He is a great synthesizer of human behaviour.

He has this amazing transformation core. He’s a terrifically good guy, whether he’s coaching or offering strategies or advice or pick-me-ups.

You need to take that advice!

When you can change your business 10, 15, 20, 30, 40% just by another human giving you advice… YOU NEED TO TAKE THAT ADVICE!

Jay Abraham The advisor of advisors

Breakthrough Thinking in action.

Breakthrough Thinking isn’t just a theory. It’s a proven, action-oriented strategy that's produced extraordinary results for founders across industries. Here's a glimpse of what happens when businesses see their challenges through a new lens:

Repositioned timeshare protection service → 4X growth & 4X margin.
By applying a pricing strategy Jay designed, this company leveraged pricing loopholes to grow their business 4X, while quadrupling their profit margins without any additional investment.

SaaS company → 6X revenue with zero risk
Jay helped a SaaS company become the recommended vendor in their industry with a strategic shift in positioning and pricing—no extra spend, no added risk. They saw a 6X increase in revenue in less than 120 days.

Health business → $1.9M net profit increase
By introducing a breakthrough partnership strategy, Jay enabled a health business to unlock $1.9M in net profit in one year. This was achieved without any new investment, just smarter partnerships and optimized resources.

Supplement brand → 3X sales from a simple semantic shift
A shift in language and messaging, guided by Jay’s insights, transformed this brand’s sales by 3X. What was once overlooked became their highest-converting offer.

Entrepreneur Magazine → 9X revenue using underutilized IP
By repurposing unused intellectual property, Jay helped Entrepreneur Magazine 9X their revenue—transforming existing assets into recurring, high-margin streams.

Sales narrative tweaked → 41% reduction in customer acquisition cost (CAC)
Jay reworked a company's sales narrative to better align with their market, resulting in a 41% reduction in CAC, unlocking a more efficient sales model that scaled faster.

Repositioned timeshare protection service → 4X growth & 4X margin
By applying a pricing strategy Jay designed, this company leveraged pricing loopholes to grow their business 4X, while quadrupling their profit margins without any additional investment.

$4M/year found in underused partnerships
Jay’s strategic lens revealed untapped revenue hidden in overlooked partnerships. This company discovered $4M in annual revenue without increasing headcount or spending more on ads.

It doesn’t matter whether you’re in tech, health, real estate, franchising, or CPG. The principles that Jay uses work universally. Whether you’re leading a SaaS company, a healthcare brand, or a global media conglomerate, Breakthrough Thinking helps you see opportunities others miss and unlock asymmetric growth in ways you never thought possible.